Film distribution and production disruptions caused by government lockdowns have accelerated many changes that were well underway in the market for years. Large programming gaps for films are emerging for traditional television networks and OTT platforms to fill.
At the start of 2020, consumers in the United States subscribed to an average of three paid streaming services, but after months of government-mandated lockdowns, the number has increased to five.
In a recent survey of over 5,000 active online subscribers in the United States and Canada, 81% of respondents wished that paid streaming services like Netflix or Amazon Prime Video offered a free, ad-supported option.
