Opinions are mixed about whether film and television markets should return to their pre-lockdown physical format or retain some online elements and transition to a hybrid model.
Many sales agents are now positioning as wholesalers and content placement agents for streaming platforms—particularly in Europe, where there are over 450 video streaming services.
Despite muted expectations by sellers, buyers, and producers heading into the virtual European Film Market on March 1, most reported a successful and busy market.
Theatrical buyers, streaming services, and networks are all taking a fresh look at independent films as they struggle to fill programming gaps and meet the growing demand for filmed entertainment.