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Beyond Binge Watching: Ads, Sports, and Telecoms Are Steering Streaming Back to Cable’s Playbook

Streaming

January 11, 2025 Comments Off

One Platform to Rule Them All: Aggregation Will Alter Streaming Markets in 2025

Streaming

January 7, 2025 Comments Off

Distribution

2024 in Review: Netflix Reigns, Roku Rises, Theaters Falter, and Trends Shaping 2025

January 4, 2025 Comments Off

Streaming

Europe’s AVOD Boom: How Ad-Tiers Will Reshape Streaming Markets in 2025

December 29, 2024 Comments Off

Broadcast & PayTV

Splitting the Difference: Why Warner Bros. and Comcast Are Carving Up Their Empires

December 17, 2024 Comments Off

Streaming

SVOD Trends in 2025: International Variability, Advertising, and Pricing Adjustments

December 15, 2024 Comments Off

Streaming

Retention Over Acquisition: How UK and US Streamers Adapt to Market Saturation

December 10, 2024 Comments Off

Streaming

Super-Bundles and Churn Reduction: Disney’s Vision for Streaming Dominance

December 8, 2024 Comments Off

Beyond Binge Watching: Ads, Sports, and Telecoms Are Steering Streaming Back to Cable’s Playbook

Streaming

January 11, 2025 Comments Off

The U.S. streaming market is saturated, with 96% of households subscribed to services, prompting a shift from acquisition to retention strategies. Ad-supported models are gaining traction as affordability overshadows uninterrupted viewing. Live sports and telecom partnerships are key growth areas, while brand ecosystems are vital for subscriber retention in this maturing landscape.

One Platform to Rule Them All: Aggregation Will Alter Streaming Markets in 2025

Streaming

January 7, 2025 Comments Off

Standalone SVOD services are experiencing a shift as consumers grapple with rising costs and subscription stacking. Many are turning to video aggregators, which simplify access but risk escalating prices. The market may soon consist of fewer standalone players alongside aggregators, highlighting the necessity for service bundling to reduce churn and enhance consumer convenience.

Europe’s AVOD Boom: How Ad-Tiers Will Reshape Streaming Markets in 2025

Streaming

December 29, 2024 Comments Off

Europe’s streaming market is on the verge of transformation, propelled by the rise of ad-supported video-on-demand (AVOD) platforms. Consumers increasingly favor lower-cost subscription plans featuring ads, benefiting major players like Netflix and local entities such as TF1+. However, platforms face challenges with ad relevance, viewer retention, and stringent EU regulations.

Splitting the Difference: Why Warner Bros. and Comcast Are Carving Up Their Empires

Broadcast & PayTV

December 17, 2024 Comments Off

Warner Bros. Discovery and Comcast are restructuring to separate their declining linear TV networks from streaming divisions, signaling the end of linear television’s dominance. This strategy, framed as a means to enhance value, highlights the sector’s collapse as advertisers and viewers shift to digital platforms. Mergers or sell-offs are imminent.

SVOD Trends in 2025: International Variability, Advertising, and Pricing Adjustments

Streaming

December 15, 2024 Comments Off

Content and pricing strategies are shifting as platforms focus on retaining subscribers with live sports and bundled services. Sports rights, such as those for the Champions League and NFL, have driven substantial growth for Paramount+ and Peacock—Prime Video benefits from integrating most major streaming services into one platform.