Advertising

Streaming

Netflix’s Subscriber Surge: How Netflix is Reinventing Itself to Stay on Top

September 9, 2024 FilmTake Comments Off on Netflix’s Subscriber Surge: How Netflix is Reinventing Itself to Stay on Top

Streaming has undergone a seismic shift, ushering in what many call the post-streaming wars era. he focus has shifted from the relentless pursuit of subscriber growth to maximizing ad revenue, building strategic partnerships between former rivals, and navigating a content arms race that has finally begun to cool.

Streaming

Who’s Thriving and Who’s Struggling: Annual Streaming Scorecard Part Five

April 24, 2024 FilmTake Comments Off on Who’s Thriving and Who’s Struggling: Annual Streaming Scorecard Part Five

It’s difficult to overstate the disastrous few years Warner Bros. has experienced under inept leadership. Boosting one of the most desirable film and television catalogs, the company has stumbled over every vital decision since 2020. WBD’s financials reflect the industry’s broader issues.

Streaming

Navigating the Siren Song of Streaming as Studios Get Caught in the Undertow

April 21, 2024 FilmTake Comments Off on Navigating the Siren Song of Streaming as Studios Get Caught in the Undertow

Hollywood’s approach to thriving in streaming has taken a sharply negative turn in the past few years. Initially, the strategy involved pouring resources into content to lure subscribers and ending profitable licensing agreements with aggregators like Netflix, banking on eventual profitability.

Streaming

The Future of Streaming Will End in Tiers

February 21, 2024 FilmTake Comments Off on The Future of Streaming Will End in Tiers

Breaking News: Freevee Will Shutdown After Amazon Adamantly Denies Claims. Recently, on Prime Video, ads started popping up on scripted series and films. Over 167 million existing Amazon Prime members in the U.S. are now required to pay an additional $3 per month to enjoy the same service they signed up for to avoid ads.

Distribution

Studios Revamp Licensing Strategy: Exclusive Distribution Era Ends

November 28, 2023 FilmTake Comments Off on Studios Revamp Licensing Strategy: Exclusive Distribution Era Ends

Warner Bros. Discovery has lost 2.5 million subscribers in its direct-to-consumer (DTC) division, encompassing HBO cable subscriptions and the Max and Discovery+ streaming services. The company also experienced a massive loss in advertising revenue for linear television, which still keeps the lights on at many studios.

Streaming

Netflix’s New Advertising Tier is Off to a Shaky Start

January 25, 2023 FilmTake Comments Off on Netflix’s New Advertising Tier is Off to a Shaky Start

Netflix’s ad-based tier aims to reduce the high churn the company faced in 2022, attract new subscribers, and lure back those who canceled. However, by all measures, the rushed experiment is failing. Netflix’s AVOD tier accounts for just 12% of its subscriber base.

Streaming

Streaming Services Revert to Advertising to Drive Subscriber Growth

January 12, 2023 FilmTake Comments Off on Streaming Services Revert to Advertising to Drive Subscriber Growth

Last year was the first year in the previous four years that didn’t welcome a new subscription streaming service from Hollywood’s major players. The lack of a new streaming service did not stop the existing services from offering new ways to watch content through paid and free ad-supported options.

Broadcast & PayTV

The Lasting Effects

January 12, 2021 FilmTake Comments Off on The Lasting Effects

As a result of diminishing content availability precipitated by production delays and cancellations, there will be large programming gaps for traditional television networks and OTT platforms to fill over the next two years.