Advertising

Streaming

Streaming, Windowing, and the New Access Economy: Why Control Beats Content in 2026

December 28, 2025 FilmTake Comments Off on Streaming, Windowing, and the New Access Economy: Why Control Beats Content in 2026

For most of the past decade, the streaming business was defined by a single, deceptively simple premise: more content equals more subscribers. Platforms raced to outspend one another, greenlighting volume at unprecedented levels, compressing windows, and treating exclusivity as an absolute virtue. That era is over. By 2025, the streaming industry reached a quieter but more consequential conclusion: content alone does not create value—access does.

Distribution

The Window Is the Product: Why Streaming’s Next Battleground Is Access, Not Content

April 18, 2025 FilmTake Comments Off on The Window Is the Product: Why Streaming’s Next Battleground Is Access, Not Content

The dominance of social video platforms and the plateau of streaming growth signal a new phase in entertainment. Content alone is no longer a moat, as production becomes riskier and audiences more complicated to retain—especially as many content creators and executives prioritize agenda-driven programming over compelling storytelling.

Broadcast & PayTV

Splitting the Difference: Why Warner Bros. and Comcast Are Carving Up Their Empires

December 17, 2024 FilmTake Comments Off on Splitting the Difference: Why Warner Bros. and Comcast Are Carving Up Their Empires

Warner Bros. Discovery and Comcast are restructuring to separate their declining linear TV networks from streaming divisions, signaling the end of linear television’s dominance. This strategy, framed as a means to enhance value, highlights the sector’s collapse as advertisers and viewers shift to digital platforms. Mergers or sell-offs are imminent.

Streaming

SVOD Trends in 2025: International Variability, Advertising, and Pricing Adjustments

December 15, 2024 FilmTake Comments Off on SVOD Trends in 2025: International Variability, Advertising, and Pricing Adjustments

Content and pricing strategies are shifting as platforms focus on retaining subscribers with live sports and bundled services. Sports rights, such as those for the Champions League and NFL, have driven substantial growth for Paramount+ and Peacock—Prime Video benefits from integrating most major streaming services into one platform.

Streaming

Netflix’s Subscriber Surge: How Netflix is Reinventing Itself to Stay on Top

September 9, 2024 FilmTake Comments Off on Netflix’s Subscriber Surge: How Netflix is Reinventing Itself to Stay on Top

Streaming has undergone a seismic shift, ushering in what many call the post-streaming wars era. he focus has shifted from the relentless pursuit of subscriber growth to maximizing ad revenue, building strategic partnerships between former rivals, and navigating a content arms race that has finally begun to cool.

Streaming

Who’s Thriving and Who’s Struggling: Annual Streaming Scorecard Part Five

April 24, 2024 FilmTake Comments Off on Who’s Thriving and Who’s Struggling: Annual Streaming Scorecard Part Five

It’s difficult to overstate the disastrous few years Warner Bros. has experienced under inept leadership. Boosting one of the most desirable film and television catalogs, the company has stumbled over every vital decision since 2020. WBD’s financials reflect the industry’s broader issues.

Streaming

Navigating the Siren Song of Streaming as Studios Get Caught in the Undertow

April 21, 2024 FilmTake Comments Off on Navigating the Siren Song of Streaming as Studios Get Caught in the Undertow

Hollywood’s approach to thriving in streaming has taken a sharply negative turn in the past few years. Initially, the strategy involved pouring resources into content to lure subscribers and ending profitable licensing agreements with aggregators like Netflix, banking on eventual profitability.

Streaming

The Future of Streaming Will End in Tiers

February 21, 2024 FilmTake Comments Off on The Future of Streaming Will End in Tiers

Breaking News: Freevee Will Shutdown After Amazon Adamantly Denies Claims. Recently, on Prime Video, ads started popping up on scripted series and films. Over 167 million existing Amazon Prime members in the U.S. are now required to pay an additional $3 per month to enjoy the same service they signed up for to avoid ads.

Distribution

Studios Revamp Licensing Strategy: Exclusive Distribution Era Ends

November 28, 2023 FilmTake Comments Off on Studios Revamp Licensing Strategy: Exclusive Distribution Era Ends

Warner Bros. Discovery has lost 2.5 million subscribers in its direct-to-consumer (DTC) division, encompassing HBO cable subscriptions and the Max and Discovery+ streaming services. The company also experienced a massive loss in advertising revenue for linear television, which still keeps the lights on at many studios.