March 9, 2023FilmTakeComments Off on Streamers Swiftly Shift Strategies from Content Exclusivity Back to Partnerships
Less than a year ago, the largest content rights holders, including Warner Bros, were hoarding vast libraries of content from third-party licensees for use on their respective direct-to-consumer streaming services, reversing standard practices since time immemorial.
September 5, 2021FilmTakeComments Off on AT&T’s Great Media Escape Takes Shape After DirecTV and WarnerMedia Selloffs
AT&T’s decision to acquire a declining DirecTV in 2015 and a bloated WarnerMedia in 2018 were massive miscalculations. Desperate to pay down its debt, in March 2021, AT&T announced it would sell a 30% stake in DirecTV.
A Federal Judge ended the Paramount decrees that ceased Hollywood’s monopoly on producing, distributing, and exhibiting films citing the move would “serve the public interest in free and unfettered competition.”
AT&T is desperate to sell some or all of DirecTV to pay down its $180 billion mountain of debt. According to inside sources, the satellite service is being offered at a $20 billion valuation, marking a $29 billion loss since 2015.
The major studios sabotaged the dream of a la carte programming and are now attempting to transform streaming into cable television via an ethernet connection instead of coaxial.
AT&T released its answer to subscriber losses with an all-new set-top service called AT&T TV, not to be confused with a plethora of other options. The basic package includes 100 channels.
Several media companies are holding discussions to acquire advertising-supported video streaming services. Fox Corp is in talks with Tubi, and NBCUniversal is considering Vudu.
In the fourth quarter, two million US subscribers cut the cord on traditional television packages from AT&T, Comcast, Charter, and Verizon, up from 1.7 million in the third quarter.
After the abysmal start to Apple’s new streaming service, Apple TV+, the tech company is searching for relevance with a new leader and a possible strategic acquisition.
The Department of Justice in the United States is preparing to allow Hollywood studios to own film theaters once again. This decision would reverse 70 years of anti-trust law that was implemented in 1948, which is known as the Paramount decrees.
AT&T’s WarnerMedia released details about its forthcoming streaming service HBO Max, which will officially launch in May 2020. The service will cost $14.99 a month, the same cost as HBO’s flagship service.
During the second quarter, DirecTV’s traditional satellite service lost 778,000 subscribers and its streaming service DirecTV Now lost 168,000 accounts.
There is even more bad news for pay television providers. Unlike 2017, subscribers signing up for cheaper online television bundles are starting to contract.
Beyond maintaining AT&T’s core telecom business, the company is beset with declining DirecTV subscribers and a host of problems at Time Warner and Warner Bros.