AT&T - FilmTake

AT&T’s Big Gamble

February 8, 2019 FilmTake Comments Off

The DirecTV deal was AT&T’s first big gamble on the filmed entertainment distribution market. DirecTV has been shedding subscribers since the beginning of 2017.

Distribution

Warner Plays Nice with Netflix, For Now

December 16, 2018 FilmTake Comments Off

WarnerMedia’s decision may seem at odds with the company’s overall strategy to bring owned content ‘in-house’ to make it exclusive on its new streaming site.

Cable’s Last Attempt to Cripple Streaming Services

July 2, 2018 FilmTake Comments Off

Cable companies are buying distributors and content creators in a final attempt to cripple streaming services.

Amazon Abandons Live Television Ambitions

November 19, 2017 FilmTake Comments Off

Cable networks use bulk pricing to spurn Amazon’s ambitions to launch a skinny bundle with on-demand streaming and live television.

Subscription Video Trends and Challenges [Part One]

September 25, 2017 FilmTake Comments Off

Series viewership outpaces overall growth because Netflix is using vast resources to become a dedicated content creator.

Cable Television’s Worst Quarter Ever!

June 22, 2017 FilmTake Comments Off

After decades of stifling innovation and blocking new content delivery models, cable companies are paying a hefty price that shows no sign of stopping.

Television Takes Over the Internet

January 31, 2017 FilmTake Comments Off

Only days apart, the UK’s largest satellite broadcaster, Sky, and the US’s biggest cable company, Comcast, announced plans to expand their services online.

Mobile Streaming Market Heats Up

November 21, 2016 FilmTake Comments Off

When AT&T acquired DirecTV for $48.5 billion, they had big plans for mobile streaming. The FCC thinks DirecTV Now service “may obstruct competition and…”

Netflix Nears Historic Rollout with Comcast

November 10, 2016 FilmTake Comments Off

Comcast, the largest cable company in the United States, will begin streaming Netflix on the company’s X1 set-top device starting this week.

Splitting the Difference: Why Warner Bros. and Comcast Are Carving Up Their Empires

Broadcast & PayTV

December 17, 2024 Comments Off

SVOD Trends in 2025: International Variability, Advertising, and Pricing Adjustments

Streaming

December 15, 2024 Comments Off

Streaming

Retention Over Acquisition: How UK and US Streamers Adapt to Market Saturation

December 10, 2024 Comments Off

Streaming

Super-Bundles and Churn Reduction: Disney’s Vision for Streaming Dominance

December 8, 2024 Comments Off

Streaming

Challenging Amazon: Walmart’s Vision for the Future of Subscription Streaming

December 1, 2024 Comments Off

Distribution

Slow-Motion Collapse: How Nostalgia, Streaming, and Short-Sightedness Undermined Hollywood’s Future

November 26, 2024 Comments Off

Streaming

Subscriptions to Free Streaming: The Platforms and Formats Redefining Entertainment

November 24, 2024 Comments Off

Production

Production is Fleeing Los Angeles: How Poor Policies Push Producers Away

November 19, 2024 Comments Off

Splitting the Difference: Why Warner Bros. and Comcast Are Carving Up Their Empires

Broadcast & PayTV

December 17, 2024 Comments Off

Warner Bros. Discovery and Comcast are restructuring to separate their declining linear TV networks from streaming divisions, signaling the end of linear television’s dominance. This strategy, framed as a means to enhance value, highlights the sector’s collapse as advertisers and viewers shift to digital platforms. Mergers or sell-offs are imminent.

SVOD Trends in 2025: International Variability, Advertising, and Pricing Adjustments

Streaming

December 15, 2024 Comments Off

Content and pricing strategies are shifting as platforms focus on retaining subscribers with live sports and bundled services. Sports rights, such as those for the Champions League and NFL, have driven substantial growth for Paramount+ and Peacock—Prime Video benefits from integrating most major streaming services into one platform.

Retention Over Acquisition: How UK and US Streamers Adapt to Market Saturation

Streaming

December 10, 2024 Comments Off

As global streaming markets mature, platforms are shifting focus from acquisition to retention amid near-saturation in regions like the U.S. Strategies include ad-supported tiers and content diversification. While platforms strive to meet changing demands, competition is intensifying, particularly in the ad-supported landscape, emphasizing the need for innovation and strategic partnerships for sustained growth.

Super-Bundles and Churn Reduction: Disney’s Vision for Streaming Dominance

Streaming

December 8, 2024 Comments Off

Disney’s super-bundling of Disney+, Hulu, and ESPN+ forms a key part of its streaming strategy amidst rising subscription costs that echo traditional cable models. The $30 mega-bundle with Max aims to reduce churn and simplify streaming but raises concerns over overwhelming choices and competitive pricing, challenging Disney to attract new subscribers effectively.

Challenging Amazon: Walmart’s Vision for the Future of Subscription Streaming

Streaming

December 1, 2024 Comments Off

Walmart is enhancing its streaming presence through the $2.3 billion acquisition of Vizio, aiming to compete with Amazon. By integrating Vizio’s technology into its retail ecosystem and leveraging its advertising capabilities, Walmart seeks to grow its streaming subscriptions and capitalize on the decline of traditional TV, creating a comprehensive media platform.