Distribution

The FAST Frontier: How Free Ad-Supported Platforms Are Transforming Streaming and Cable Television

As streaming fatigue sets in, consumers increasingly opt for FAST (Free Ad-Supported Television), with traditional cable providers feeling the pinch. Once considered fringe players, FAST platforms capture significant market share with their ad-supported, cost-free models, while SVOD giants drive premium content strategies and global expansion.

Distribution

Netflix Faces Off Against YouTube for Viewer Engagement and Audience Loyalty

As the intense battle for subscriber acquisition in the streaming wars begins to calm, Netflix, the leader in subscription-based video on demand (SVOD), now faces a formidable new rival—YouTube. Meanwhile, ad-supported free streaming platforms like Tubi are gaining ground, reshaping the digital entertainment playing field.

Streaming

Chasing Netflix: How the Major Media Companies Stack Up in Subscribers, Revenue, and Challenges [Part Five]

The following five-part article series looks at how the major streaming services compare in terms of financial performance, subscriber numbers, and the unique strengths and challenges each faces in the ever-evolving streaming industry, concluding with a review of wildcard streamers Prime Video, Apple TV+, and issues facing the streaming industry.

Streaming

Chasing Netflix: How the Major Media Companies Stack Up in Subscribers, Revenue, and Challenges [Part Four]

The following five-part article series looks at how the major streaming services compare in terms of financial performance, subscriber numbers, and the unique strengths and challenges each faces in the ever-evolving streaming industry, continuing with a review of the mid-tier streamers Paramount+ and Peacock.

Streaming

Chasing Netflix: How the Major Media Companies Stack Up in Subscribers, Revenue, and Challenges [Part Three]

The following five-part article series looks at how the major streaming services compare in terms of financial performance, subscriber numbers, and the unique strengths and challenges each faces in the ever-evolving streaming industry, continuing with a review of Netflix’s biggest competitors, Disney+ and Max.

Streaming

Chasing Netflix: How the Major Media Companies Stack Up in Subscribers, Revenue, and Challenges [Part Two]

The following five-part article series looks at how the major streaming services compare in terms of financial performance, subscriber numbers, and the unique strengths and challenges each faces in the ever-evolving streaming industry, continuing with a deep dive into Netflix.

Streaming

Chasing Netflix: How the Major Media Companies Stack Up in Subscribers, Revenue, and Challenges [Part One]

The following five-part article series looks at how the major streaming services compare in terms of financial performance, subscriber numbers, and the unique strengths and challenges each faces in the ever-evolving streaming industry, beginning with a survey of the streaming market before reviewing the significant streamers.

Distribution

Streaming vs. Cinema: Is Streaming Really Boosting the Movie Theater Experience?

As streaming continues to reshape how we watch films, recent findings suggest a surprising relationship between streaming and cinema. However, with a decline in box office revenue and shifting consumer preferences, the question arises: Is streaming truly helping or hurting the cinema industry?

Streaming

The Future of Streaming Will End in Tiers

Breaking News: Freevee Will Shutdown After Amazon Adamantly Denies Claims. Recently, on Prime Video, ads started popping up on scripted series and films. Over 167 million existing Amazon Prime members in the U.S. are now required to pay an additional $3 per month to enjoy the same service they signed up for to avoid ads.

Streaming

Netflix’s New Advertising Tier is Off to a Shaky Start

Netflix’s ad-based tier aims to reduce the high churn the company faced in 2022, attract new subscribers, and lure back those who canceled. However, by all measures, the rushed experiment is failing. Netflix’s AVOD tier accounts for just 12% of its subscriber base.

Streaming

Streaming Services Revert to Advertising to Drive Subscriber Growth

Last year was the first year in the previous four years that didn’t welcome a new subscription streaming service from Hollywood’s major players. The lack of a new streaming service did not stop the existing services from offering new ways to watch content through paid and free ad-supported options.

Streaming

Streaming Hopping

At the start of 2020, consumers in the United States subscribed to an average of three paid streaming services, but after months of government-mandated lockdowns, the number has increased to five.

Broadcast & PayTV

The Future Will Have Ads

In a recent survey of over 5,000 active online subscribers in the United States and Canada, 81% of respondents wished that paid streaming services like Netflix or Amazon Prime Video offered a free, ad-supported option.

Streaming

The Paradox of Choice

The major studios sabotaged the dream of a la carte programming and are now attempting to transform streaming into cable television via an ethernet connection instead of coaxial.