AVOD – Page 2 – FilmTake

Premium Streamers Scramble for Fresh Strategies to Retain Fickle Subscribers

December 19, 2022 FilmTake Comments Off

Streaming services are scrambling for new strategies to keep their existing subscribers in a highly crowded domestic market. The level of churn among premium streaming services like Netflix, HBO Max, and Disney+ has accelerated.

Streaming Hopping

February 8, 2021 FilmTake Comments Off

At the start of 2020, consumers in the United States subscribed to an average of three paid streaming services, but after months of government-mandated lockdowns, the number has increased to five.

The Future Will Have Ads

February 3, 2021 FilmTake Comments Off

In a recent survey of over 5,000 active online subscribers in the United States and Canada, 81% of respondents wished that paid streaming services like Netflix or Amazon Prime Video offered a free, ad-supported option.

The Paradox of Choice

March 8, 2020 FilmTake Comments Off

The major studios sabotaged the dream of a la carte programming and are now attempting to transform streaming into cable television via an ethernet connection instead of coaxial.

AVOD Market Heats Up

February 25, 2020 FilmTake Comments Off

Several media companies are holding discussions to acquire advertising-supported video streaming services. Fox Corp is in talks with Tubi, and NBCUniversal is considering Vudu.

AVOD Streaming Gains Ground

February 16, 2020 FilmTake Comments Off

AVOD is gaining ground on SVOD in the United States. The proportion of television viewership that is through streaming services has almost doubled since 2018.

Is Hollywood Worth Saving? The Harsh Reality Facing L.A. in 2025

Production

January 19, 2025 Comments Off

Beyond Binge Watching: Ads, Sports, and Telecoms Are Steering Streaming Back to Cable’s Playbook

Streaming

January 11, 2025 Comments Off

Streaming

One Platform to Rule Them All: Aggregation Will Alter Streaming Markets in 2025

January 7, 2025 Comments Off

Distribution

2024 in Review: Netflix Reigns, Roku Rises, Theaters Falter, and Trends Shaping 2025

January 4, 2025 Comments Off

Streaming

Europe’s AVOD Boom: How Ad-Tiers Will Reshape Streaming Markets in 2025

December 29, 2024 Comments Off

Broadcast & PayTV

Splitting the Difference: Why Warner Bros. and Comcast Are Carving Up Their Empires

December 17, 2024 Comments Off

Streaming

SVOD Trends in 2025: International Variability, Advertising, and Pricing Adjustments

December 15, 2024 Comments Off

Streaming

Retention Over Acquisition: How UK and US Streamers Adapt to Market Saturation

December 10, 2024 Comments Off

Beyond Binge Watching: Ads, Sports, and Telecoms Are Steering Streaming Back to Cable’s Playbook

Streaming

January 11, 2025 Comments Off

The U.S. streaming market is saturated, with 96% of households subscribed to services, prompting a shift from acquisition to retention strategies. Ad-supported models are gaining traction as affordability overshadows uninterrupted viewing. Live sports and telecom partnerships are key growth areas, while brand ecosystems are vital for subscriber retention in this maturing landscape.

One Platform to Rule Them All: Aggregation Will Alter Streaming Markets in 2025

Streaming

January 7, 2025 Comments Off

Standalone SVOD services are experiencing a shift as consumers grapple with rising costs and subscription stacking. Many are turning to video aggregators, which simplify access but risk escalating prices. The market may soon consist of fewer standalone players alongside aggregators, highlighting the necessity for service bundling to reduce churn and enhance consumer convenience.

Europe’s AVOD Boom: How Ad-Tiers Will Reshape Streaming Markets in 2025

Streaming

December 29, 2024 Comments Off

Europe’s streaming market is on the verge of transformation, propelled by the rise of ad-supported video-on-demand (AVOD) platforms. Consumers increasingly favor lower-cost subscription plans featuring ads, benefiting major players like Netflix and local entities such as TF1+. However, platforms face challenges with ad relevance, viewer retention, and stringent EU regulations.

Splitting the Difference: Why Warner Bros. and Comcast Are Carving Up Their Empires

Broadcast & PayTV

December 17, 2024 Comments Off

Warner Bros. Discovery and Comcast are restructuring to separate their declining linear TV networks from streaming divisions, signaling the end of linear television’s dominance. This strategy, framed as a means to enhance value, highlights the sector’s collapse as advertisers and viewers shift to digital platforms. Mergers or sell-offs are imminent.

SVOD Trends in 2025: International Variability, Advertising, and Pricing Adjustments

Streaming

December 15, 2024 Comments Off

Content and pricing strategies are shifting as platforms focus on retaining subscribers with live sports and bundled services. Sports rights, such as those for the Champions League and NFL, have driven substantial growth for Paramount+ and Peacock—Prime Video benefits from integrating most major streaming services into one platform.