Since launching in 2010, iQiyi has accumulated the most paid SVOD subscribers in China, however, calculating an accurate subscriber base is challenging.
In a shocking spectacle of insider dealing, the Chairman of Baidu, along with others announced plans in February 2016 to buyout iQiyi from Baidu for $2.3B.
China’s online video market is massive: there are 660 million internet users, and 75% of those consume video content online. However, the SVOD model is new.