There is a mad rush by the most significant content creators, especially streaming services, to utilize the production infrastructure in England as a base of European operations.
As multiple streaming services prepare for an intensifying battle over European subscribers, British-made content continues to surge. This content bonanza and bidding wars between buyers are driving up prices for shows.
Netflix gauged the climate in Europe perfectly, first by increasing funding to produce more local content, and by forging licensing deals with local content partners.
