Streaming

Beyond Binge Watching: Ads, Sports, and Telecoms Are Steering Streaming Back to Cable’s Playbook

The U.S. streaming market is saturated, with 96% of households subscribed to services, prompting a shift from acquisition to retention strategies. Ad-supported models are gaining traction as affordability overshadows uninterrupted viewing. Live sports and telecom partnerships are key growth areas, while brand ecosystems are vital for subscriber retention in this maturing landscape.

Streaming

The Paradox of Choice

The major studios sabotaged the dream of a la carte programming and are now attempting to transform streaming into cable television via an ethernet connection instead of coaxial.

Cord Cutting Accelerates
Distribution

Cord Cutting Accelerates

There is even more bad news for pay television providers. Unlike 2017, subscribers signing up for cheaper online television bundles are starting to contract.