CPM

Distribution

2024 in Review: Netflix Reigns, Roku Rises, Theaters Falter, and Trends Shaping 2025

January 4, 2025 FilmTake Comments Off on 2024 in Review: Netflix Reigns, Roku Rises, Theaters Falter, and Trends Shaping 2025

In 2024, the media industry faced significant challenges, with domestic box office revenues falling sharply due to delays and a lack of original content. Contrarily, free ad-supported streaming platforms like Roku gained traction, indicating a shift towards cost-effective viewing. The industry grapples with evolving strategies amid ongoing mergers and the rise of library content.

Broadcast & PayTV

Splitting the Difference: Why Warner Bros. and Comcast Are Carving Up Their Empires

December 17, 2024 FilmTake Comments Off on Splitting the Difference: Why Warner Bros. and Comcast Are Carving Up Their Empires

Warner Bros. Discovery and Comcast are restructuring to separate their declining linear TV networks from streaming divisions, signaling the end of linear television’s dominance. This strategy, framed as a means to enhance value, highlights the sector’s collapse as advertisers and viewers shift to digital platforms. Mergers or sell-offs are imminent.