Apple TV+ subscription service will launch on November 1st for $4.99 a month. However, with only a handful of shows available, it will not frustrate the launch of Disney+ or challenge Netflix in a meaningful way.
In the first three months since becoming the new owner of Fox, Disney has publicly complained about Fox’s weak performance and believes there is more trouble on the horizon.
Part Two: Netflix Trends, International, Feature Films. Through the first six months of 2019, Netflix’s customer acquisition costs have ballooned to $292 per subscriber.
Part One: Netflix Subscribers and Exclusivity. Netflix lost subscribers in the United States for the first time in nearly a decade. The next battleground in streaming will take place over content exclusivity.
By reclaiming their content from licensees to launch standalone streaming services, traditional media companies are sailing headlong into uncharted waters.
Beyond ballooning content and acquisition costs, fueled by costly debt, there are five additional obstacles that will challenge Netflix’s streaming dominance.
Netflix lost subscribers in the United States for the first time in nearly a decade. The second quarter was also the worst quarter in terms of international additions that Netflix has posted in four years.
Starting in 2020, films released by Lionsgate will be distributed on the Hulu streaming service, and FX, the basic-cable channel now owned by Disney after the takeover of Fox.
Disney, Amazon Prime, and Netflix have pivoted to India, the world’s second largest market, after plans to launch and sustain services in the world’s most populous nation hit the Great Wall of China.
Recently, anonymous sources have reported to multiple news outlets about the difficulty Hollywood will face in attempting to take back its content from Netflix.