Netflix added 19 million subscribers in 2016, a new record for the digital distributor. Although, the company has quadrupled its long-term debt since 2014.
Netflix captured 80 million subscribers using studio content as a gateway to building customers. Did Netflix’s 50% originals initiative cross the line?
“Disney, which is very good in China, had their movie service shutdown. Apple had their movie service closed down. It doesn’t look good.” – Netflix CEO
China’s online video market is massive: there are 660 million internet users, and 75% of those consume video content online. However, the SVOD model is new.