August 7, 2024FilmTakeComments Off on Inside Netflix’s Next Chapter: Ad Tiers, Licensing Strategies, Partnerships, and Audience Engagement
From the rapid adoption of its ad tier to evolving licensing strategies and the challenges of maintaining a high hit rate, Netflix is navigating a complex streaming market with more competition than ever.
April 24, 2024FilmTakeComments Off on Who’s Thriving and Who’s Struggling: Annual Streaming Scorecard Part Five
It’s difficult to overstate the disastrous few years Warner Bros. has experienced under inept leadership. Boosting one of the most desirable film and television catalogs, the company has stumbled over every vital decision since 2020. WBD’s financials reflect the industry’s broader issues.
March 9, 2023FilmTakeComments Off on Streamers Swiftly Shift Strategies from Content Exclusivity Back to Partnerships
Less than a year ago, the largest content rights holders, including Warner Bros, were hoarding vast libraries of content from third-party licensees for use on their respective direct-to-consumer streaming services, reversing standard practices since time immemorial.
December 19, 2022FilmTakeComments Off on Premium Streamers Scramble for Fresh Strategies to Retain Fickle Subscribers
Streaming services are scrambling for new strategies to keep their existing subscribers in a highly crowded domestic market. The level of churn among premium streaming services like Netflix, HBO Max, and Disney+ has accelerated.
September 27, 2021FilmTakeComments Off on AT&T Loses Over $50 Billion on Half-Baked Content Distribution Ambitions
After losing over $50 billion on a series of failed forays into content production and distribution, AT&T was forced to start selling stakes in its recently acquired media assets or risk weakening its monopolistic grip on telecom and internet delivery.
September 12, 2021FilmTakeComments Off on Movie Theater Attendance Roars Back to Life Despite Ongoing Restrictions
Embracing this day-and-date strategy follows seismic industry shifts last year that led WarnerMedia to release all its films on HBO Max when theaters were more or less closed due to lockdowns.
As a result of diminishing content availability precipitated by production delays and cancellations, there will be large programming gaps for traditional television networks and OTT platforms to fill over the next two years.
AT&T is desperate to sell some or all of DirecTV to pay down its $180 billion mountain of debt. According to inside sources, the satellite service is being offered at a $20 billion valuation, marking a $29 billion loss since 2015.
As the coronavirus and subsequent global shutdown forces film and television production into an unprecedented standstill, streaming services are accelerating their takeover.
The major studios sabotaged the dream of a la carte programming and are now attempting to transform streaming into cable television via an ethernet connection instead of coaxial.
AT&T released its answer to subscriber losses with an all-new set-top service called AT&T TV, not to be confused with a plethora of other options. The basic package includes 100 channels.
Several media companies are holding discussions to acquire advertising-supported video streaming services. Fox Corp is in talks with Tubi, and NBCUniversal is considering Vudu.
In the fourth quarter, two million US subscribers cut the cord on traditional television packages from AT&T, Comcast, Charter, and Verizon, up from 1.7 million in the third quarter.
After a slow start to the 35th annual Sundance Film Festival, the weekend produced a handful of sizable deals, including from Amazon Studios, Searchlight Pictures, and Lionsgate.
Deal activity is muted so far at this year’s festival despite claims that producers and sales agents were withholding their best films at TIFF in September to introduce at Sundance.
Netflix missed its subscriber forecast in the US and Canada. Despite that, the streamer beat its overseas estimate of 7 million by adding 8.33 million.
Netflix continues to publicize unsubstantiated claims that its original films and shows outperform third-party content contrary to all independent research.
Heavyweights Disney and Apple are offering free introductory offers to gain a head start over rivals. Select Verizon subscribers in the United States will get free access to Disney+ for a year.