Hollywood is facing an existential crisis as production declines, jobs vanish, and competition intensifies from regions offering better incentives. Wildfires have further destabilized the industry, while creative stagnation persists. Tax incentives may not suffice to reclaim prominence. 2025 holds critical potential for reform, or Hollywood may falter irreparably.
The U.S. streaming market is saturated, with 96% of households subscribed to services, prompting a shift from acquisition to retention strategies. Ad-supported models are gaining traction as affordability overshadows uninterrupted viewing. Live sports and telecom partnerships are key growth areas, while brand ecosystems are vital for subscriber retention in this maturing landscape.
Standalone SVOD services are experiencing a shift as consumers grapple with rising costs and subscription stacking. Many are turning to video aggregators, which simplify access but risk escalating prices. The market may soon consist of fewer standalone players alongside aggregators, highlighting the necessity for service bundling to reduce churn and enhance consumer convenience.
In 2024, the media industry faced significant challenges, with domestic box office revenues falling sharply due to delays and a lack of original content. Contrarily, free ad-supported streaming platforms like Roku gained traction, indicating a shift towards cost-effective viewing. The industry grapples with evolving strategies amid ongoing mergers and the rise of library content.
Europe’s streaming market is on the verge of transformation, propelled by the rise of ad-supported video-on-demand (AVOD) platforms. Consumers increasingly favor lower-cost subscription plans featuring ads, benefiting major players like Netflix and local entities such as TF1+. However, platforms face challenges with ad relevance, viewer retention, and stringent EU regulations.
Warner Bros. Discovery and Comcast are restructuring to separate their declining linear TV networks from streaming divisions, signaling the end of linear television’s dominance. This strategy, framed as a means to enhance value, highlights the sector’s collapse as advertisers and viewers shift to digital platforms. Mergers or sell-offs are imminent.
Content and pricing strategies are shifting as platforms focus on retaining subscribers with live sports and bundled services. Sports rights, such as those for the Champions League and NFL, have driven substantial growth for Paramount+ and Peacock—Prime Video benefits from integrating most major streaming services into one platform.
As global streaming markets mature, platforms are shifting focus from acquisition to retention amid near-saturation in regions like the U.S. Strategies include ad-supported tiers and content diversification. While platforms strive to meet changing demands, competition is intensifying, particularly in the ad-supported landscape, emphasizing the need for innovation and strategic partnerships for sustained growth.
Disney’s super-bundling of Disney+, Hulu, and ESPN+ forms a key part of its streaming strategy amidst rising subscription costs that echo traditional cable models. The $30 mega-bundle with Max aims to reduce churn and simplify streaming but raises concerns over overwhelming choices and competitive pricing, challenging Disney to attract new subscribers effectively.
Walmart is enhancing its streaming presence through the $2.3 billion acquisition of Vizio, aiming to compete with Amazon. By integrating Vizio’s technology into its retail ecosystem and leveraging its advertising capabilities, Walmart seeks to grow its streaming subscriptions and capitalize on the decline of traditional TV, creating a comprehensive media platform.
Hollywood’s golden age of innovation and artistry is fading, replaced by an industry stumbling through a self-imposed crisis. The rise of streaming, an overreliance on recycled intellectual property, and dwindling opportunities or audience support for new talent have left the film and television world on precarious ground.
Streaming platforms are evolving amid changing viewer preferences and competition. YouTube leads with creator-driven content, while Netflix shifts back to licensed shows to maintain its subscriber base. Growth of ad-supported services like Tubi offers budget-friendly options. The industry’s future relies on innovation, collaboration, and understanding audience needs.
Long hailed as the beating heart of the entertainment industry, Los Angeles is losing its grip on film and TV production. Once the undisputed leader of Hollywood magic, Southern California faces a dismal reality: plummeting production levels, industry layoffs, creative drain, and a mass exodus of viable projects to rival jurisdictions.
The superhero genre, once its crown jewel, is fading under the weight of oversaturation and audience fatigue, devolving into a rebellion by the fandom. Yet, in this chaos lies an opportunity. As audiences reject formulaic content and mediocrity, a new wave of creativity can emerge, reshaping the film industry.
As streaming fatigue sets in, consumers increasingly opt for FAST (Free Ad-Supported Television), with traditional cable providers feeling the pinch. Once considered fringe players, FAST platforms capture significant market share with their ad-supported, cost-free models, while SVOD giants drive premium content strategies and global expansion.
The UK’s new Independent Film Tax Credit is drawing attention at AFM 2024, promising enhanced tax relief for eligible films with a qualifying spend of up to £15 million. The new credit, aimed at supporting independent film production, offers a significant boost with a 53% enhanced credit rate, translating to a net rate of nearly 40% after tax.
For the first time in its 45-year history, the American Film Market (AFM) has traded the coastal ambiance of Santa Monica for the glitzy setting of Las Vegas, launching its 2024 event at the Palms Casino Resort. This relocation comes with high hopes for streamlined networking, concentrated events, and fresh energy.
The 2024 American Film Market (AFM) marks a transformative moment as it relocates from its long-standing Los Angeles base to Las Vegas. Here’s an overview of films being presented by the leading 78 international sales agencies at the 2024 American Film Market, offering a dynamic blend of genres, including horror, thriller, drama, comedy, and animation.
Copyright © 2014-2025 FilmTake