Streaming

Netflix’s New Advertising Tier is Off to a Shaky Start

Netflix’s ad-based tier aims to reduce the high churn the company faced in 2022, attract new subscribers, and lure back those who canceled. However, by all measures, the rushed experiment is failing. Netflix’s AVOD tier accounts for just 12% of its subscriber base.

Streaming

Streaming Services Revert to Advertising to Drive Subscriber Growth

Last year was the first year in the previous four years that didn’t welcome a new subscription streaming service from Hollywood’s major players. The lack of a new streaming service did not stop the existing services from offering new ways to watch content through paid and free ad-supported options.

Streaming

Streamers Gain More Ground

Many sales agents are now positioning as wholesalers and content placement agents for streaming platforms—particularly in Europe, where there are over 450 video streaming services.

Production

The Current State of Film

Film distribution and production disruptions caused by government lockdowns have accelerated many changes that were well underway in the market for years. Large programming gaps for films are emerging for traditional television networks and OTT platforms to fill.

Streaming

Streaming Hopping

At the start of 2020, consumers in the United States subscribed to an average of three paid streaming services, but after months of government-mandated lockdowns, the number has increased to five.

Broadcast & PayTV

The Future Will Have Ads

In a recent survey of over 5,000 active online subscribers in the United States and Canada, 81% of respondents wished that paid streaming services like Netflix or Amazon Prime Video offered a free, ad-supported option.

Streaming

Best Year Yet

In 2020, Netflix gained 37 million subscribers worldwide, breaking its 2018 record of 28 million new additions. Currently, Netflix has 204 million active subscribers.

Broadcast & PayTV

The Lasting Effects

As a result of diminishing content availability precipitated by production delays and cancellations, there will be large programming gaps for traditional television networks and OTT platforms to fill over the next two years.

Streaming

Netflix Subscriber Plateau

Forced stay-at-home orders propelled Netflix’s fastest subscriber additions in its twenty-three history. The streaming leader added 26 million subscribers in the first half of 2020, making it one of the biggest lockdown economy winners.