Apple raised its commitment from $2 billion to $6 billion this year to fund original shows and films for its new subscription video service, Apple TV+.
Netflix and Amazon, who were once touted as the saviors of the indie film market, are retreating from acquisitions to focus on producing more original films.
Apple TV+ subscription service will launch on November 1st for $4.99 a month. However, with only a handful of shows available, it will not frustrate the launch of Disney+ or challenge Netflix in a meaningful way.
Part Two: Netflix Trends, International, Feature Films. Through the first six months of 2019, Netflix’s customer acquisition costs have ballooned to $292 per subscriber.
Part One: Netflix Subscribers and Exclusivity. Netflix lost subscribers in the United States for the first time in nearly a decade. The next battleground in streaming will take place over content exclusivity.
By reclaiming their content from licensees to launch standalone streaming services, traditional media companies are sailing headlong into uncharted waters.
Netflix is banking on a slate of big budget films to attract new subscribers. The streamer is spending over $550 million to make just three big budget films.
European broadcasters and content providers are implementing three strategies in the online content delivery market to stave off competition from Disney, Amazon and Netflix.
Beyond ballooning content and acquisition costs, fueled by costly debt, there are five additional obstacles that will challenge Netflix’s streaming dominance.
Netflix lost subscribers in the United States for the first time in nearly a decade. The second quarter was also the worst quarter in terms of international additions that Netflix has posted in four years.