Samsung TV Plus

Streaming

Retention Over Acquisition: How UK and US Streamers Adapt to Market Saturation

December 10, 2024 FilmTake Comments Off on Retention Over Acquisition: How UK and US Streamers Adapt to Market Saturation

As global streaming markets mature, platforms are shifting focus from acquisition to retention amid near-saturation in regions like the U.S. Strategies include ad-supported tiers and content diversification. While platforms strive to meet changing demands, competition is intensifying, particularly in the ad-supported landscape, emphasizing the need for innovation and strategic partnerships for sustained growth.

Streaming

Challenging Amazon: Walmart’s Vision for the Future of Subscription Streaming

December 1, 2024 FilmTake Comments Off on Challenging Amazon: Walmart’s Vision for the Future of Subscription Streaming

Walmart is enhancing its streaming presence through the $2.3 billion acquisition of Vizio, aiming to compete with Amazon. By integrating Vizio’s technology into its retail ecosystem and leveraging its advertising capabilities, Walmart seeks to grow its streaming subscriptions and capitalize on the decline of traditional TV, creating a comprehensive media platform.

Distribution

The FAST Frontier: How Free Ad-Supported Platforms Are Transforming Streaming and Cable Television

November 13, 2024 FilmTake Comments Off on The FAST Frontier: How Free Ad-Supported Platforms Are Transforming Streaming and Cable Television

As streaming fatigue sets in, consumers increasingly opt for FAST (Free Ad-Supported Television), with traditional cable providers feeling the pinch. Once considered fringe players, FAST platforms capture significant market share with their ad-supported, cost-free models, while SVOD giants drive premium content strategies and global expansion.