With traditional theatrical releases becoming riskier, streaming platforms have emerged as a vital avenue for filmmakers seeking wider and more consistent distribution. However, the key to capitalizing on this shift lies in understanding how streaming services structure their deals and value content.
The Toronto International Film Festival (TIFF) has long been a vibrant showcase, especially for films seeking a U.S. distributor, but it faces a much harsher reality this year. The rise of streaming platforms has further complicated TIFF’s sales environment. This challenge is emblematic of a deeper problem in the industry.
Netflix and Amazon Studios are the powerhouses of the streaming industry, commanding the majority of content production and licensing activity. However, the bulk of their productions are increasingly taking place outside the United States. This international trend raises concerns about the future of Hollywood’s dominant production status.
The film industry is transforming with declining revenues, reducing film output, and a shift in consumer preferences. Major studios are consolidating and struggling, while television emerges as a dominant medium. Theaters face over-leveraging challenges. Streaming services haven’t compensated for theatrical declines.
The UK’s Independent Film Tax Credit (IFTC), starting April 2025, offers a 53% Audio-Visual Expenditure Credit for films under £15 million. While boosting UK interest at Cannes, concerns about financing and costs remain. Rising US streamer influence and production expenses challenge UK independents, demanding global strategies for sustainability.
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