TF1

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Europe’s AVOD Boom: How Ad-Tiers Will Reshape Streaming Markets in 2025

December 29, 2024 FilmTake Comments Off on Europe’s AVOD Boom: How Ad-Tiers Will Reshape Streaming Markets in 2025

Europe’s streaming market is on the verge of transformation, propelled by the rise of ad-supported video-on-demand (AVOD) platforms. Consumers increasingly favor lower-cost subscription plans featuring ads, benefiting major players like Netflix and local entities such as TF1+. However, platforms face challenges with ad relevance, viewer retention, and stringent EU regulations.

Streaming

Netflix Takes Europe

December 31, 2019 FilmTake Comments Off on Netflix Takes Europe

To gain a global content edge, Netflix has set into motion a EU production boom with plans to produce over 225 films and shows in Europe. Netflix currently controls 53% of the SVOD market in Europe.

Streaming

Europe’s Last Stand

October 28, 2019 FilmTake Comments Off on Europe’s Last Stand

Never known for adapting to changing markets, European companies are now forced to forge alliances in hopes of staying relevant after the well-timed onslaught of Netflix in Europe.

Streaming

Netflix Conquers Europe

December 19, 2018 FilmTake Comments Off on Netflix Conquers Europe

Netflix gauged the climate in Europe perfectly, first by increasing funding to produce more local content, and by forging licensing deals with local content partners.