Distribution

The FAST Frontier: How Free Ad-Supported Platforms Are Transforming Streaming and Cable Television

As streaming fatigue sets in, consumers increasingly opt for FAST (Free Ad-Supported Television), with traditional cable providers feeling the pinch. Once considered fringe players, FAST platforms capture significant market share with their ad-supported, cost-free models, while SVOD giants drive premium content strategies and global expansion.

Distribution

Netflix Faces Off Against YouTube for Viewer Engagement and Audience Loyalty

As the intense battle for subscriber acquisition in the streaming wars begins to calm, Netflix, the leader in subscription-based video on demand (SVOD), now faces a formidable new rival—YouTube. Meanwhile, ad-supported free streaming platforms like Tubi are gaining ground, reshaping the digital entertainment playing field.

Distribution

From Cord-Cutting to Cable 2.0: The Evolution of Streaming Looks Just Like Cable TV

The streaming revolution was once celebrated as the future of entertainment, promising viewers the flexibility, variety, and convenience that cable never offered. However, as streaming services evolve, it’s becoming evident that they’re repeating old patterns. With bundling deals, escalating subscription prices, and a growing reliance on ad-supported content, streaming mirrors the cable model it once created to disrupt.

Distribution

Streaming vs. Cinema: Is Streaming Really Boosting the Movie Theater Experience?

As streaming continues to reshape how we watch films, recent findings suggest a surprising relationship between streaming and cinema. However, with a decline in box office revenue and shifting consumer preferences, the question arises: Is streaming truly helping or hurting the cinema industry?

Streaming

Who’s Thriving and Who’s Struggling: Annual Streaming Scorecard Part Five

It’s difficult to overstate the disastrous few years Warner Bros. has experienced under inept leadership. Boosting one of the most desirable film and television catalogs, the company has stumbled over every vital decision since 2020. WBD’s financials reflect the industry’s broader issues.

Broadcast & PayTV

The Future Will Have Ads

In a recent survey of over 5,000 active online subscribers in the United States and Canada, 81% of respondents wished that paid streaming services like Netflix or Amazon Prime Video offered a free, ad-supported option.

Streaming

AVOD Market Heats Up

Several media companies are holding discussions to acquire advertising-supported video streaming services. Fox Corp is in talks with Tubi, and NBCUniversal is considering Vudu.