Distribution

Finding Licensing Gold: Why Some Shows Are Worth More Off Their Home Platform

Streaming services are reevaluating their financial playbooks, balancing the high costs of direct-to-consumer services with the steady returns of third-party licensing deals. With studios weighing the financial viability of streaming-first strategies against the profitability of licensing, the industry is at an inflection point where content ownership alone may not be enough to drive sustainable growth.

Streaming

Challenging Amazon: Walmart’s Vision for the Future of Subscription Streaming

Walmart is enhancing its streaming presence through the $2.3 billion acquisition of Vizio, aiming to compete with Amazon. By integrating Vizio’s technology into its retail ecosystem and leveraging its advertising capabilities, Walmart seeks to grow its streaming subscriptions and capitalize on the decline of traditional TV, creating a comprehensive media platform.

Distribution

The Media Conundrum: A Complex Interplay of Consolidation, Mergers, and Streaming Misfortunes

Unstoppable declines in linear television subscribers coupled with challenges in achieving profits in freshly minted streaming services have led most media companies on the road to consolidation. Over the next 12 months, Paramount, Warner Bros. Discovery, and NBCUniversal will likely be impacted by consolidation.