September 27, 2021FilmTakeComments Off on AT&T Loses Over $50 Billion on Half-Baked Content Distribution Ambitions
After losing over $50 billion on a series of failed forays into content production and distribution, AT&T was forced to start selling stakes in its recently acquired media assets or risk weakening its monopolistic grip on telecom and internet delivery.
September 12, 2021FilmTakeComments Off on Movie Theater Attendance Roars Back to Life Despite Ongoing Restrictions
Embracing this day-and-date strategy follows seismic industry shifts last year that led WarnerMedia to release all its films on HBO Max when theaters were more or less closed due to lockdowns.
September 5, 2021FilmTakeComments Off on AT&T’s Great Media Escape Takes Shape After DirecTV and WarnerMedia Selloffs
AT&T’s decision to acquire a declining DirecTV in 2015 and a bloated WarnerMedia in 2018 were massive miscalculations. Desperate to pay down its debt, in March 2021, AT&T announced it would sell a 30% stake in DirecTV.
As a result of diminishing content availability precipitated by production delays and cancellations, there will be large programming gaps for traditional television networks and OTT platforms to fill over the next two years.
Netflix continues to publicize unsubstantiated claims that its original films and shows outperform third-party content contrary to all independent research.
Since first delivering DVDs to homes via the postal service, Netflix has come to dominate the SVOD market. The streamer has 67 million subscribers in North America, which takes its total to nearly 160 million worldwide.
AT&T’s WarnerMedia released details about its forthcoming streaming service HBO Max, which will officially launch in May 2020. The service will cost $14.99 a month, the same cost as HBO’s flagship service.
Apple TV+ subscription service will launch on November 1st for $4.99 a month. However, with only a handful of shows available, it will not frustrate the launch of Disney+ or challenge Netflix in a meaningful way.
Part Two: Netflix Trends, International, Feature Films. Through the first six months of 2019, Netflix’s customer acquisition costs have ballooned to $292 per subscriber.
Part One: Netflix Subscribers and Exclusivity. Netflix lost subscribers in the United States for the first time in nearly a decade. The next battleground in streaming will take place over content exclusivity.
By reclaiming their content from licensees to launch standalone streaming services, traditional media companies are sailing headlong into uncharted waters.
During the second quarter, DirecTV’s traditional satellite service lost 778,000 subscribers and its streaming service DirecTV Now lost 168,000 accounts.
Beyond ballooning content and acquisition costs, fueled by costly debt, there are five additional obstacles that will challenge Netflix’s streaming dominance.
Recently, anonymous sources have reported to multiple news outlets about the difficulty Hollywood will face in attempting to take back its content from Netflix.