More and more consumers are piecing together entertainment content from multiple services rather than relying on a traditional cable television package.
Beyond maintaining AT&T’s core telecom business, the company is beset with declining DirecTV subscribers and a host of problems at Time Warner and Warner Bros.
The DirecTV deal was AT&T’s first big gamble on the filmed entertainment distribution market. DirecTV has been shedding subscribers since the beginning of 2017.
WarnerMedia’s decision may seem at odds with the company’s overall strategy to bring owned content ‘in-house’ to make it exclusive on its new streaming site.