YouTube

Distribution

Netflix Faces Off Against YouTube for Viewer Engagement and Audience Loyalty

October 22, 2024 FilmTake Comments Off on Netflix Faces Off Against YouTube for Viewer Engagement and Audience Loyalty

As the intense battle for subscriber acquisition in the streaming wars begins to calm, Netflix, the leader in subscription-based video on demand (SVOD), now faces a formidable new rival—YouTube. Meanwhile, ad-supported free streaming platforms like Tubi are gaining ground, reshaping the digital entertainment playing field.

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Broadcast & PayTV

Television Ad Sales Go Online

February 20, 2018 FilmTake Comments Off on Television Ad Sales Go Online

Television advertising sales in the U.S fell 8% to $61 billion in 2017 – the biggest slump in 20 years. Sales at cable networks dropped for the first time in a decade.

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Streaming

Cable TV is Doomed!

March 7, 2017 FilmTake Comments Off on Cable TV is Doomed!

The days of cable television are numbered after the launch of YouTube TV in the U.S. The will cost $35 a month for a family plan with at least 40 channels.